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SEO & AI Search Optimisation

SEO built for Google and the AI engines that came after it

Search stopped being ten blue links. Buyers now ask ChatGPT, Gemini and Google's AI Overviews, and get one synthesised answer with a handful of citations. We optimise for the classic ranking factors and for the retrieval layer that decides who gets quoted.

  • Technical SEO
  • AIO
  • GEO
  • LLMO
  • SXO
  • Local & Maps
  • Digital PR
  • Reputation

What you should expect

The outcomes this work is accountable for

Illustrative ranges from comparable engagements, not a guarantee. Your starting position changes everything.

2–4×

Qualified organic sessions

Typical 6–12 month range

60%+

Share of AI answers citing you

For tracked buying-intent prompts

38%

Blended cost per lead

As organic displaces paid

A good fit if

  • B2B companies with a considered, research-heavy buying cycle
  • Businesses whose buyers have started asking AI tools for recommendations
  • Teams that can commit to at least six months — SEO compounds, it does not spike

Probably not right if

  • Anyone needing leads inside 30 days (start with paid advertising instead)
  • Products with genuinely zero existing search demand
  • Businesses unwilling to publish substantive expertise publicly

What you get

Exactly what is included

No vague retainers. Each area below has defined outputs you can hold us to.

Crawl, index and rendering issues fixed at the root. A site AI crawlers can parse is a site that gets cited.

  • Log-file and crawl-budget analysis
  • Core Web Vitals remediation to a passing field score
  • Structured data: Organization, Service, FAQ, Article, Breadcrumb
  • Internal linking architecture built around topical authority

How we run it

The method, phase by phase

Phase 01 · Weeks 1–2

Visibility audit

We baseline classic rankings, AI answer share across a tracked prompt set, technical health and competitor entity strength.

Platforms

The tools we use for seo & ai search optimisation

Chosen to fit your existing stack wherever possible — we are not tied to any vendor.

Analytics & Tracking

  • Google Analytics 4

SEO & AI Search

  • Google Search Console
  • Ahrefs
  • Semrush
  • Screaming Frog
  • Google Business Profile
  • Trustpilot

AI

  • ChatGPT
  • Claude
  • Gemini

Proof

SEO & AI Search Optimisation in practice

How this work has played out for businesses with a comparable starting position.

Ledgerline11 months

A founder brand that outperformed the entire paid budget

A reconciliation platform in a crowded category stopped competing on features and started competing on point of view — turning its founder into the category's most-read voice.

Engaged reach in target accounts
5.1×Engaged reach in target accounts
Close rate vs. paid-sourced leads
2.3×Close rate vs. paid-sourced leads
Read the case study
Northwind Logistics9 months

From invisible in AI search to the default cited answer

A freight business with strong word-of-mouth and almost no digital presence rebuilt its site and search foundation, and became the source AI engines quote for freight procurement questions.

Of tracked AI prompts now cite Northwind
68%Of tracked AI prompts now cite Northwind
Qualified organic enquiries
3.4×Qualified organic enquiries
Read the case study

In their words

What clients say when the reporting is honest

They were the first agency that could explain, in plain language, why we were invisible — and then show us the tracking that proved it changed.

Operations Director

Freight & logistics · Illustrative — attribution pending

3.4× organic enquiries

Testimonials are illustrative placeholders pending client approval and attribution.

Questions

Common questions about seo & ai search optimisation

Free audit

See exactly where your marketing is leaking money

We audit your search visibility, AI answer share, conversion tracking and funnel, then walk you through the findings on a 30-minute call.

No obligation · We reply within one business day