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Email Marketing

The channel you own, run like it matters

Every other channel is rented. Algorithms change, ad costs rise, rankings move. Your email list is the one audience nobody can take away — and in most businesses it is the most neglected asset on the balance sheet.

  • Lifecycle automation
  • Segmentation
  • Creative design
  • Deliverability
  • Retargeting
  • A/B testing
  • Lead nurture
  • Reactivation

What you should expect

The outcomes this work is accountable for

Illustrative ranges from comparable engagements, not a guarantee. Your starting position changes everything.

4–8×

Revenue per subscriber

Within 12 months

+22pt

Open rate after deliverability work

31%

Of pipeline attributed to email

Typical mature programme

A good fit if

  • Businesses with an existing list they are underusing
  • Considered purchases with a long nurture window
  • Companies with repeat purchase or renewal revenue

Probably not right if

  • Anyone wanting to buy or scrape a list — we will not do it
  • One-off purchases with no follow-on relationship
  • Businesses unwilling to invest in list growth alongside sending

What you get

Exactly what is included

No vague retainers. Each area below has defined outputs you can hold us to.

What you are sending, to whom, and what it is actually earning.

  • List health, deliverability and sender-reputation audit
  • Revenue-per-email and per-segment analysis
  • Lifecycle gap analysis against the buying journey

How we run it

The method, phase by phase

Phase 01 · Weeks 1–2

Audit

Deliverability, list health, existing performance and the revenue currently being left on the table.

Platforms

The tools we use for email marketing

Chosen to fit your existing stack wherever possible — we are not tied to any vendor.

CRM & Email

  • HubSpot
  • Klaviyo
  • ActiveCampaign
  • Customer.io
  • Mailchimp

Proof

Email Marketing in practice

How this work has played out for businesses with a comparable starting position.

Harbourline Property4 months

A rebuild that paid for itself in eleven weeks

High traffic, almost no enquiries. Session recordings showed exactly where prospects were giving up — and it was not where anyone expected.

Enquiry conversion rate
+92%Enquiry conversion rate
Mobile LCP
1.3sMobile LCP
Read the case study
Atlas Industrial6 months

Same budget, twice the pipeline, half the waste

An industrial manufacturer discovered its conversion tracking had been broken for fourteen months. Fixing the measurement changed every decision that followed.

Qualified leads at flat budget
+118%Qualified leads at flat budget
Wasted ad spend
−42%Wasted ad spend
Read the case study

In their words

What clients say when the reporting is honest

Our list had been sitting there for six years doing nothing. It is now our second-largest revenue channel.

Commercial Director

Property development · Illustrative — attribution pending

31% of attributed revenue

Testimonials are illustrative placeholders pending client approval and attribution.

Questions

Common questions about email marketing

Free audit

See exactly where your marketing is leaking money

We audit your search visibility, AI answer share, conversion tracking and funnel, then walk you through the findings on a 30-minute call.

No obligation · We reply within one business day