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B2B Social Media Marketing

Social that reaches decision-makers, not just followers

In B2B, social rarely closes the deal — it decides whether you make the shortlist. Your buyer checks LinkedIn before the call and searches your name before the contract. We make that check work in your favour.

  • LinkedIn
  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • Employee advocacy
  • Founder brand
  • Social selling
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What you should expect

The outcomes this work is accountable for

Illustrative ranges from comparable engagements, not a guarantee. Your starting position changes everything.

3–5×

Engaged reach among target accounts

+140%

Inbound enquiries citing social

Self-reported attribution

−31%

Cost per qualified conversation

A good fit if

  • B2B companies with a defined ideal customer profile
  • Founders or subject-matter experts willing to be visible
  • Teams selling considered purchases with multiple stakeholders

Probably not right if

  • Businesses wanting follower counts as the primary KPI
  • Companies unable to commit any internal expert time
  • Pure transactional e-commerce with no relationship component

What you get

Exactly what is included

No vague retainers. Each area below has defined outputs you can hold us to.

A defensible point of view, mapped to the questions and objections your buyers actually raise.

  • Decision-maker research and message testing
  • Content pillars tied to pipeline stages
  • Platform-by-platform channel strategy — including which channels to abandon

How we run it

The method, phase by phase

Phase 01 · Weeks 1–2

Audience & message

Who decides, what they already believe, and what would have to be true for them to change their mind.

Platforms

The tools we use for b2b social media marketing

Chosen to fit your existing stack wherever possible — we are not tied to any vendor.

Advertising

  • Meta Ads Manager

CRM & Email

  • HubSpot

Proof

B2B Social Media Marketing in practice

How this work has played out for businesses with a comparable starting position.

Atlas Industrial6 months

Same budget, twice the pipeline, half the waste

An industrial manufacturer discovered its conversion tracking had been broken for fourteen months. Fixing the measurement changed every decision that followed.

Qualified leads at flat budget
+118%Qualified leads at flat budget
Wasted ad spend
−42%Wasted ad spend
Read the case study
Ledgerline11 months

A founder brand that outperformed the entire paid budget

A reconciliation platform in a crowded category stopped competing on features and started competing on point of view — turning its founder into the category's most-read voice.

Engaged reach in target accounts
5.1×Engaged reach in target accounts
Close rate vs. paid-sourced leads
2.3×Close rate vs. paid-sourced leads
Read the case study

In their words

What clients say when the reporting is honest

I resisted posting for a year because it felt like vanity. It turned out to be the cheapest pipeline we have ever built.

Founder & CEO

B2B SaaS · Illustrative — attribution pending

41% of pipeline influenced

Testimonials are illustrative placeholders pending client approval and attribution.

Questions

Common questions about b2b social media marketing

Free audit

See exactly where your marketing is leaking money

We audit your search visibility, AI answer share, conversion tracking and funnel, then walk you through the findings on a 30-minute call.

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