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Case studies

Results, with the awkward parts left in

Every engagement below started with something broken. We have included what was wrong, not just what improved.

Aggregate across engagements

2.6

Average return on ad spend

Across managed accounts

68%

Share of tracked AI prompts citing our clients

42%

Reduction in wasted ad spend

Typical first 90 days

92%

Client retention beyond 12 months

Figures are illustrative placeholders pending verified client reporting.

All case studies

Showing 4 of 4 case studies

Harbourline PropertyCommercial property & development · 75 staff

A rebuild that paid for itself in eleven weeks

High traffic, almost no enquiries. Session recordings showed exactly where prospects were giving up — and it was not where anyone expected.

Enquiry conversion rate
+92%Enquiry conversion rate
Mobile LCP
1.3sMobile LCP
To recover the build cost
11 wksTo recover the build cost
Lighthouse accessibility score
100Lighthouse accessibility score
Read the case study
Atlas IndustrialManufacturing & industrial equipment · 320 staff

Same budget, twice the pipeline, half the waste

An industrial manufacturer discovered its conversion tracking had been broken for fourteen months. Fixing the measurement changed every decision that followed.

Qualified leads at flat budget
+118%Qualified leads at flat budget
Wasted ad spend
−42%Wasted ad spend
Return on ad spend
2.6×Return on ad spend
Of revenue attributed to email
31%Of revenue attributed to email
Read the case study
LedgerlineB2B SaaS · fintech · 40 staff

A founder brand that outperformed the entire paid budget

A reconciliation platform in a crowded category stopped competing on features and started competing on point of view — turning its founder into the category's most-read voice.

Engaged reach in target accounts
5.1×Engaged reach in target accounts
Close rate vs. paid-sourced leads
2.3×Close rate vs. paid-sourced leads
Cost per qualified conversation
−31%Cost per qualified conversation
Of new pipeline influenced by social
41%Of new pipeline influenced by social
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Northwind LogisticsB2B freight & supply chain · 180 staff

From invisible in AI search to the default cited answer

A freight business with strong word-of-mouth and almost no digital presence rebuilt its site and search foundation, and became the source AI engines quote for freight procurement questions.

Of tracked AI prompts now cite Northwind
68%Of tracked AI prompts now cite Northwind
Qualified organic enquiries
3.4×Qualified organic enquiries
Largest Contentful Paint
1.2sLargest Contentful Paint
Blended cost per lead
−44%Blended cost per lead
Read the case study

Client names, quotes and metrics on this page are illustrative placeholders pending verified, attributable results.

Trusted by teams who measure everything

Northwind LogisticsLedgerlineAtlas IndustrialHarbourline PropertyMeridian HealthCobalt SystemsStonebridge LegalVerity Analytics

In their words

What clients say when the reporting is honest

They were the first agency that could explain, in plain language, why we were invisible — and then show us the tracking that proved it changed.

Operations Director

Freight & logistics · Illustrative — attribution pending

3.4× organic enquiries
I resisted posting for a year because it felt like vanity. It turned out to be the cheapest pipeline we have ever built.

Founder & CEO

B2B SaaS · Illustrative — attribution pending

41% of pipeline influenced

Testimonials are illustrative placeholders pending client approval and attribution.

Proof

See what this looks like when it works

Read how we have taken businesses from invisible to cited, and from untracked spend to measurable pipeline.

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