About us

A growth partner built for how buying actually works now

We started Yatex because too much of the industry was reporting confidently on numbers that were never real.

Our story

Founded on an uncomfortable audit

Yatex began in 2019 after a project that went badly in an instructive way. A client had been spending heavily on paid search for over a year with reporting that looked healthy. Their sales team saw almost none of it.

The conversion event had been firing on page load rather than on form submission. For fourteen months the bidding algorithm had been diligently optimising to find people who bounced. Nobody had checked, because the dashboard was green.

That pattern turned out to be the norm rather than the exception. It shaped how we work: validate the measurement before spending the budget, report on what the business actually banks, and be willing to deliver news the client would rather not hear.

Since then a second shift has arrived. Buyers increasingly ask an AI assistant before they ever open a search results page, and most businesses have no idea whether they appear in those answers. Making that visible and improvable is now central to what we do.

How we operate

Four commitments you can hold us to

Evidence over assertion

If we cannot measure it, we will tell you that rather than estimate it and present the estimate as fact. Some things genuinely resist attribution, and pretending otherwise leads to bad decisions.

Your assets stay yours

Ad accounts, analytics, CMS, domains and lists are always in your name. If you leave, you take everything including the historical data. We think holding accounts hostage is indefensible.

Candour before comfort

We will tell you when a channel is not working, when a service you have asked for is the wrong lever, and when the problem is your offer rather than your marketing.

Systems over campaigns

A campaign ends. A system compounds. We build measurement, content and creative infrastructure that keeps returning value after the engagement.

What makes us different

Four things most agencies will not do

Not positioning statements — specific, checkable commitments about how the work is run.

We optimise for the engines that answer, not just the ones that rank

Your buyers increasingly ask ChatGPT, Gemini and Google's AI Overviews before they ever open a search results page. We track a fixed prompt set of real buying questions and work to make you the cited source — measurable, not theoretical.

AIO · GEO · LLMO · SXO

We fix your measurement before we spend your money

Most accounts we inherit are optimising toward a conversion event that is subtly wrong. We validate tracking end to end and import offline outcomes from your CRM, so the platforms learn from revenue rather than form fills.

Tracking audit in week one

We design around behaviour, not around taste

Every layout decision maps to something observed — session recordings, sales-call objections, or a documented behavioural principle. Creative work is disciplined by evidence rather than decorated with it.

Journey-mapped, then designed

You own everything, and we will talk you out of things

Your ad accounts, your data, your CMS, your list — always in your name, always portable. And if a service you are asking for is not the right lever for your situation, we will say so before we invoice for it.

No hostage accounts, ever

Our process

How the work actually runs

Five stages, each with a defined deliverable. You always know what is being produced and when.

1
Diagnose
We audit what exists before proposing anything: analytics integrity, search and AI visibility, funnel leakage, and where budget is currently being wasted.
Weeks 1–2
Findings report with a prioritised opportunity list
2
Strategise
We agree what success means in commercial terms, choose the channels that fit how your buyers actually decide, and set the measurement model.
Weeks 2–3
Growth plan with forecast and channel allocation
3
Build
Tracking, creative, content, automation and pages get built. This is the phase where most of the compounding infrastructure is laid down.
Weeks 4–8
Live campaigns, pages and measurement infrastructure
4
Test
Structured testing with a defined winner rule, so decisions are made on evidence rather than on whoever argues hardest.
Ongoing
Rolling test roadmap and documented results
5
Scale
Budget and effort move toward what is demonstrably working, reported monthly against pipeline and revenue rather than impressions.
Monthly
Monthly commercial reporting and forward plan

2.6

Average return on ad spend

Across managed accounts

68%

Share of tracked AI prompts citing our clients

−42%

Reduction in wasted ad spend

Typical first 90 days

92%

Client retention beyond 12 months

Figures are illustrative placeholders pending verified client reporting.

Companies we have worked with

Northwind LogisticsLedgerlineAtlas IndustrialHarbourline PropertyMeridian HealthCobalt SystemsStonebridge LegalVerity Analytics

In their words

What clients say when the reporting is honest

They were the first agency that could explain, in plain language, why we were invisible — and then show us the tracking that proved it changed.

I resisted posting for a year because it felt like vanity. It turned out to be the cheapest pipeline we have ever built.

We were convinced we had a design problem. They proved we had a fourteen-field form problem, and the rebuild paid for itself in under three months.

They found fourteen months of broken conversion tracking in the first week. Uncomfortable conversation, enormous result.

Testimonials are illustrative placeholders pending client approval and attribution.

Next step

Find out what is actually holding your growth back

Thirty minutes, no pitch deck. We will give you a candid read on where the opportunity is — whether or not you end up working with us.

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