Services
Run separately they produce isolated wins. Run together they build a system where each channel makes the others cheaper.
Start here
Be the source AI engines cite — not the result they skip.SEO & AI Search Optimisation
Build the authority your buyers check before they ever enquire.B2B Social Media Marketing
A site that earns its build cost back in booked calls.Website Design & Development
Turn a dormant list into your most reliable revenue line.Email Marketing
Spend less proving what does not work.Paid Advertising
In detail
Every service page sets out the deliverables, the method and who it is genuinely not right for.
Be the source AI engines cite — not the result they skip.
Search stopped being ten blue links. Buyers now ask ChatGPT, Gemini and Google's AI Overviews, and get one synthesised answer with a handful of citations. We optimise for the classic ranking factors and for the retrieval layer that decides who gets quoted.
Build the authority your buyers check before they ever enquire.
In B2B, social rarely closes the deal — it decides whether you make the shortlist. Your buyer checks LinkedIn before the call and searches your name before the contract. We make that check work in your favour.
A site that earns its build cost back in booked calls.
Most agency websites are brochures with a contact form bolted on. We design around observed buying behaviour — what people look for, in what order, and what stops them — then build it fast enough that nobody leaves waiting.
Turn a dormant list into your most reliable revenue line.
Every other channel is rented. Algorithms change, ad costs rise, rankings move. Your email list is the one audience nobody can take away — and in most businesses it is the most neglected asset on the balance sheet.
Spend less proving what does not work.
Most paid accounts are not underfunded — they are undisciplined. Budget spread across platforms that were never right, creative that was never tested properly, and conversion tracking that quietly broke months ago.
How we compare
A fair description of common industry practice, not a swipe at any particular firm.
| Criterion | Yatex | A typical agency |
|---|---|---|
| What gets reported | Pipeline, qualified leads and revenue contribution | Impressions, clicks and rankings |
| Conversion tracking | Validated end to end, with offline conversions imported from your CRM | Inherited as-is and assumed correct |
| AI search visibility | Tracked against a fixed prompt set across ChatGPT, Gemini and AI Overviews | Not measured, often not considered |
| Account ownership | Always in your name, fully portable if we part ways | Frequently held by the agency |
| Scope discipline | We decline work that is not the right lever for your situation | Retainer expands to fit the budget available |
| Creative volume | Structured testing programme with a defined winner rule | A handful of variations per quarter |
| Website performance | Core Web Vitals and WCAG 2.2 AA treated as build requirements | Addressed only if a score is complained about |
What gets reported
Yatex: Pipeline, qualified leads and revenue contribution
Typical: Impressions, clicks and rankings
Conversion tracking
Yatex: Validated end to end, with offline conversions imported from your CRM
Typical: Inherited as-is and assumed correct
AI search visibility
Yatex: Tracked against a fixed prompt set across ChatGPT, Gemini and AI Overviews
Typical: Not measured, often not considered
Account ownership
Yatex: Always in your name, fully portable if we part ways
Typical: Frequently held by the agency
Scope discipline
Yatex: We decline work that is not the right lever for your situation
Typical: Retainer expands to fit the budget available
Creative volume
Yatex: Structured testing programme with a defined winner rule
Typical: A handful of variations per quarter
Website performance
Yatex: Core Web Vitals and WCAG 2.2 AA treated as build requirements
Typical: Addressed only if a score is complained about
Our process
Five stages, each with a defined deliverable. You always know what is being produced and when.
We audit what exists before proposing anything: analytics integrity, search and AI visibility, funnel leakage, and where budget is currently being wasted.
Weeks 1–2
Findings report with a prioritised opportunity list
We agree what success means in commercial terms, choose the channels that fit how your buyers actually decide, and set the measurement model.
Weeks 2–3
Growth plan with forecast and channel allocation
Tracking, creative, content, automation and pages get built. This is the phase where most of the compounding infrastructure is laid down.
Weeks 4–8
Live campaigns, pages and measurement infrastructure
Structured testing with a defined winner rule, so decisions are made on evidence rather than on whoever argues hardest.
Ongoing
Rolling test roadmap and documented results
Budget and effort move toward what is demonstrably working, reported monthly against pipeline and revenue rather than impressions.
Monthly
Monthly commercial reporting and forward plan
Platforms & technology
We are platform-agnostic by principle and fluent by necessity. Tools serve the strategy, never the other way round.
Proof
Each of these engagements combined at least two of the disciplines above.
High traffic, almost no enquiries. Session recordings showed exactly where prospects were giving up — and it was not where anyone expected.
An industrial manufacturer discovered its conversion tracking had been broken for fourteen months. Fixing the measurement changed every decision that followed.
A reconciliation platform in a crowded category stopped competing on features and started competing on point of view — turning its founder into the category's most-read voice.
A freight business with strong word-of-mouth and almost no digital presence rebuilt its site and search foundation, and became the source AI engines quote for freight procurement questions.
Questions
Free audit
We audit your search visibility, AI answer share, conversion tracking and funnel, then walk you through the findings on a 30-minute call.
No obligation · We reply within one business day